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What NOT to do on Dragons’ Den: pitch tips
When Scott Lim got invited to pitch for $150,000 on Dragons’ Den, he had zero experience in public speaking. Scott ramped up his skills so well, Dragon Jim Treliving offered him the money. Our story,...
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How to write a press release: why this pitch bombed.
Here’s an email pitch I didn’t even open. I stopped right at the subject line: “Vancouver startup goes global in 1st month.” Why did this press release turn me off? First off, I’m not interested in...
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How to write a press release: aging boomers and reading glasses
I opened a recent email pitch because I know who it’s from and the organization is on my radar. Legit people. They usually have something useful for my readers. But this time, what do I see? That’s the...
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How to write a press release: a cheeky pitch that worked. And one that didn’t
One press release that worked: Guess what I received mere hours after blogging that I’d sooner open an email titled “I knitted a hanky that sold in Tokyo” than “We’ve gone global”? Yup. I got an email...
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How to write a press release: beware the cloak and dagger
“I’ve got a great story for you. Top secret.” Is that an urgent, gritty, film noir whisper coming over my left shoulder? “I can’t tell you any details now. But it’s a good one.” It’s...
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